How to Create And Profit from Your Facebook Fan Page Workbook

Why Does Your Business Need a Facebook Fan Page? A Facebook fan page is more than just another way to connect with prospects and customers online. Your Facebook fan page can:

Introduction

Why Does Your Business Need a Facebook Fan Page?

A Facebook fan page is more than just another way to connect with prospects and customers online. Your Facebook fan page can:

• Drive more traffic to your website
• Build your email list
• Sell more products/services
• Announce special offers and promotions
• Announce events
• Share news
• Provide value to your prospects and customers
• Share photos and videos
• Get feedback from clients and prospects
• Improve your relationships with your prospects and customers
• Improve Search Engine Optimization

Additionally:

• Facebook fan pages are public
• You can communicate directly with your “fans”.
• When a person joins your fan page, it’s published in their News feed – this gives a viral quality to your fan page.
• You have access to more than 500 million active users who log onto Facebook regularly and spend an average of 55 minutes per day on the site.
• Facebook is now the 2nd most visited site in the world after Google
• And Facebook fan pages are free!

Plain and simple, Facebook offers a huge potential to profit and grow your business.

What This Workbook Is Designed to Accomplish

This workbook operates under the assumption that you already have a Facebook account. If you do not, you’ll need to register – it’s free.

This workbook walks you through the five steps required to create and profit from a Facebook fan page. The steps include:

• Step #1 Define Your Facebook Page’s Goals and Purpose
• Step #2 Identify and Research Your Audience
• Step #3 Plan Your Facebook Page
• Step #4 Create Your Facebook Page
• Step #5 Maintain Your Facebook Page – A Long Term Plan for Profit

So let’s get started!

Step #1 Define Your Facebook Page’s Goals and Purpose

It’s a simple question. “What do you want to accomplish with your Facebook page?”

Yet the answer isn’t always so simple. Ultimately you likely want to use your Facebook page to make more money and grow your business. But there are many ways to accomplish that and may directions to take. Perhaps a better question is, “How do you want to use your Facebook page to grow your business?”

Don’t worry, you’re not expected to know the answer right now. However, before you begin creating your fan page it’s important to have a direction – to have goals.

As mentioned in the introduction there are several things your Facebook fan page can accomplish. They include but are not limited to:

• Traffic generation
• List building
• Selling products/services
• Announcements and promotions
• Content and value
• Building a community/strengthening relationship

In fact, Syncapse.com surveyed 4,000 people who “Liked” the top 20 brands with Facebook pages.  They found that someone who has “Liked” a brand spends an average of $71.84 more each year on that brand’s products or services.

A little story about turning fans into paying customers…

Company ABC created a Facebook fan page. Their audience is strongly represented on Facebook so they went all out and hired someone to maintain their page for them. They created a custom Facebook page that offered a ton of valuable content, promotions, news items and interactive tools and applications. They even included a Q&A page and a page where Facebook fans could learn about products and services and purchase directly from the page.

When a fan made a purchase they also tended to post a note on their profile about the great new product they purchased from Company ABC. The company gained more fans from these mini reviews. Company ABC was able to increase their monthly sales by 10%.

This story can easily be you. And if selling products or services on your Facebook page isn’t your goal and you’d rather build your opt in list, you can do that, too.

Before you move onto the next step, spend some time brainstorming what you want to accomplish with your Facebook fan page.

Step #2 Identify and Research Your Audience

Okay, you’ve brainstormed your Facebook fan page goals and you’re anxious to get started planning and creating your page. Wait, not so fast!

Before you create your page you want to make sure your audience is represented on Facebook. You want to make sure you’re planning and creating a page that will generate the profits you desire.

One great place to start might be the collection of data published by iStrategyLabs, collected from Facebook’s Social Ads Platform. http://www.istrategylabs.com/wp-content/uploads/2010/01/facebook_demographics_chart_statistics_2010.png

However, that chart and other charts found online don’t tell the whole story. Often the best way to see if your audience is well represented on Facebook is to log on and start browsing. Search for friends by interest. Look at other pages that are relevant to your industry.

You can also go through the motions of creating a Facebook ad. You’ll be asked to choose demographics for your ad. This can show you how many people your ad might reach. This is likely your potential audience for your fan page as well. (In fact, later, once your page has been created, you can create an ad to promote your fan page.)

Take a few minutes to jot down who your audience is for your fan page. Then spend some time on Facebook making sure that they’re present and that your efforts will be profitable.

Step #3 Plan Your Facebook Page

Once you know your goals for your Facebook page and you’re comfortable that you have an audience, it’s time to get into the fun stuff – planning your Facebook page.

What tabs do you want on your Facebook page?

You can create a number of tabs. Each one will be designed to help you achieve your goals.

For example, a Welcome tab is a common choice for any successful Facebook page. You can adjust your settings so that’s the first page anyone sees when they come to your Facebook page.

Other options include:

• Video
• Opt In tab
• Product tab
• Questionnaire/Survey tab
• Information tab

And so on. Here is an example of a Facebook page bar with tabs

In the screenshot above you’ll notice there’s also a video on the welcome page. This is a great way to instantly connect with your visitor.

Here’s the fan page for Coca Cola

Notice that Coke also has a video along with a link to their other social networking sites. Connecting multiple social platforms can help funnel prospects and customers throughout your community. It can forge a stronger connection and grow your audience. Consider the other social networking sites you use and how they might fit into your overall Facebook goals.

Below you’ll see some other items on Coke’s Facebook page. It includes links to their products, contact information, and links to other Coke communities and initiatives.

Additionally, if you click on the side tab on the top bar of Coke’s page you’ll see a long menu list of pages, applications and tools people can visit.

Notice that everything on the Coke page is designed to provide value to visitors. As you’re planning your Facebook fan page, consider what content you can offer that will provide the most value to your prospects and visitors. Provide content that: Is relevant to your industry Is insightful or entertaining Motivates people to interact, comment and take action. Add tabs that offer value to your prospects and customers. For example, if you’re a professional coach you might have a tab that offers assessments and quizzes.

If you’re an information marketer, perhaps one tab will be dedicated to “reviews.” Contests and sweepstakes are also a great way to motivate people to participate on your page and become part of your community.

Create an outline for your Facebook page. Include all of the tabs you’re going to have on your page. Note that you don’t have to create all of them before you launch. Part of creating an engaging page is adding content and that includes adding new tabs as your page grows and evolves.

Start with a plan for what you want to launch your page with. Make sure your page and subsequent tabs support your goals. For example, if your goal is to build your list you’ll likely want:

1. Welcome page with an opt-in form
2. Info/About page

Once you have your plan, it’s time to get on Facebook and start the creation process.

Step #4 Create Your Facebook Page

Visit- http://www.facebook.com/pages/create.php and enter your log in information in the upper right hand corner.

	As seen in the screenshot, you’ll be asked to choose a category for your Facebook page. You’ll also be asked to enter your page Name. Experts strongly recommend using your name, not the name of your business. This is because people are looking to connect with other people on Facebook, not companies.
Once you have created your Facebook fan page, you will need to add photos and information in order to make it a page that Facebook users will want to visit again and again. Again, use your own photo rather than a logo or business graphic. In the screenshot you’ll also notice a red arrow pointing to a +. When you click on the plus symbol you can add a new tab to your page. You’ve already planned your page, so this step should be fairly straightforward. Simply add the tabs you’ve planned. You can play with the wording and the copy on the page. It’s all a draft and not “live” until you publish it.

To add a welcome tab, click on the plus symbol and search for “Welcome” in the drop down menu.

Once your page is ready to go, it’s time to publish your page. Your Facebook fan page is not yet live until you click the “Publish this Page” link. You can edit your page at any time by simply clicking “edit page”.

**It should also be noted that you can outsource this project to a professional or a service. There are a number of social media and Facebook experts that create custom fan pages to help you achieve your profit goals.

Step #5 Maintain Your Facebook Page – A Long Term Plan

Your work isn’t done once you’ve launched your page.  You will have three primary functions to make your Facebook page a profitable success.

Network and Connect

You’re going to want to let people know you have a Facebook fan page. Share links from your fan page on your profile. Invite friends, prospects and connections to become fans. Consider hosting contests and promotions to drive traffic to your Facebook page.

Promote your Facebook page on your email signature, on your homepage, and in other social networks that you’re a part of. Integrate your fan page into your existing marketing tactics and strategy.

Consistently Add Value and Content

The best way to generate and maintain interest in your page is to consistently add fresh and valuable content. Post links, create discussions, publish pictures and content. Post surveys and have fun with applications.

Don’t forget to also publish promotions and special offers. Get creative and generate excitement for your page and your business.

Study Your Results

Finally, it’s important to stay on top of your page to ensure it is meeting your goals. Facebook provides a wealth of information to help you stay informed. You can analyze:

• The number of interactions you have had with fans each day or week.
• The number of comments you had on your posts.
• The demographics of your fans
• The tabs, content, or applications that receive the most interest and interaction

And of course you can and should track your success. If your goal was to build your lead list, are your efforts helping you achieve your goal? If your goal is to send traffic to your website sales page, what’s your click through rate? How many of those clicks are converting?

Create a plan to:

• Network and spread the word about your fan page
• Consistently add value and content to your Facebook fan page (Consider hiring an administrative assistant to manage your page.)
• Analyze the results and build on your success.

Conclusion

Facebook fan pages are an exceptional tool to achieve a number of business building goals. Whether you’re driving traffic to your website, building your lead list or actually selling products or services on your page, the end result is a boost in profits.

Create your goals, research your audience, plan and create your page to support your goals. Once your page has been published, create a long-term plan to maintain it by consistently adding valuable content, networking with users and fans and tracking results. Profits will naturally result from your dedicated efforts.

Copyright (c) 2011 Institute of Global Marketing. All rights reserved.

Related Blogs

• Systems Integration & Test Engineer / SRC and – Working For Jobs
• Landing Page Optimization – MarketingExperiments.com
• Blackberry Curve SSL Cert with Certificate Subject Alt Name Error …
• Hausmann Industries Model 4970 Tables for Tots™ Treatment Table
• Tweet Archive 2011-02-28 | SRC-Stark ReAlity Check
• cripts/ruby/”>Ruby > image_tag with popup for alt attribute …
• irish wedding toasts : Yew Youâ € ™ ve Never Heard Any Irish …
• jQuery and CSS single page portfolio, a vertical parallax …
• IMG Travel Insurance, 5 Reasons to Get It | Travel Plan Information
• SRC Air-soft Firearms : The reason why SRC Makes all the Most …
• Wretch 32 – "Unorthodox" ft Example | Video | SoulCulture
• Example 8.28: should we buy snowstorm insurance? | (R news …
• Ohana Media Launches OhanaQB, Audience Clustering Technology
• Strengthen Your Brand With a Personalized Facebook Page | Personal …
• Dog Kennel Fans – Find ways to ventilate your dog kennels although …
• Nottingham Fun
• Crazy, Fan-Made Windows Phone 7 Commercial Is Inspiring, Nice
• Top 50 Branded Facebook Fan Pages, February 2011 « Ignite Social Media
• UPS Expands Alt-Fuel Delivery Fleet with 48 LNG Trucks in the Las …
• Samsung Plans an 8.9-Inch Galaxy Tab Slate for CTIA | GottaBeMobile

Using WordPress for Websites is my current Platform of Choice.  From a SEM – Search Engine Marketing Standpoint it the most versatile.

Here is my list of plugins!!!

CLICK HERE TO DOWNLOAD PDF

The Best WordPress Plugins to Use in 2011

1. W3 Total Cache – This WordPress plugin is great for two reasons. First, it makes
your pages load way faster. Second, since it stores static versions of your site, it
requires much less CPU processing than using WordPress all by itself. This
WordPress plugin is number one on the list for a reason.
2. HeadSpace: WordPress SEO Made Simple- Move over All in one SEO. There’s a
new guy in town. HeadSpace provides you with the features you need to drive
your site to the top. People spend way to much time working on SEO and too
little time writing great content. This plugin let’s you put your focus back where it
belongs. It takes care of all the SEO work that your blog will need.
3. PAID Gravity Forms – This is without question the best WordPress plugin for
forms. There is no competition. This form creates posts, allows image and media
uploads, allows conditional logic, and so much more. It is the all-in-one form
plugin for WordPress.
4. PAID MaxBlog Press Affiliate Ninja – This WordPress plugin is amazing as it
massively cuts down on the amount of time it takes to promote affiliate products
throughout your site. It converts keywords that you identify, tracks clicks, and
much more. You won’t have to keep chasing down your affiliate links when
they’re all stored in your WordPress dashboard and doing the work for you.
5. WP-DBManager – This little gem is amazing for backing up your website. It
actually has quite a few functions that it can perform but perhaps it’s most
impressive feature is it’s ability to email the entire WordPress databse to me
every day.
6. Thank Me Later – This plugin is great. It sends an email to all first-time visitors.
You can write up the email to remind them about your RSS feed or just to invite
them to connect with you personally. I do both.
7. WP-PageNavi – Those ‘Older Posts’ and ‘Newer Posts’ links are boring. With
WP-PaveNavi you can get page buttons so users can go directly to whichever
page they want. Plus they look a lot better than plain little links.
8. SEO Smart Links – Do you inter-link your articles? You should. Linking within an
article to other articles is a great way to build Page Rank throughout your site
and it’s a great way to get readers to find your other articles on similar subjects.
This plugin will interlink keywords to your other articles for you.

9. Digg Digg Social Sharing – This simply WordPress plugin is what powers the
floating social icons to the left of each post here at Site Sketch 101. With an easy
to access Twitter icon, your friends and readers will be able to easily share and
promote your content.
10. Sharing is Sexy
11. Feedburner Circulation – The era of the feedburner chicklets are over. Install the
Feedburner Circulation WordPress plugin and you’ll be able to display your
subscriber count just as you see in the top right corner of this page.
12. Revision Control – With the revisions feature of WordPress, it doesn’t take long
for your database to get bloated and begin slowing down your site. With the
Revision Control WordPress Plugin you can limit the number of post revisions
that remain in storage. I have mine set to 2.
13. Tweet Old Post – If you’ve been engaging and building a community of friends on
Twitter, then this WordPress plugin is the perfect way to sprinkle your posts into
your tweets. It has options to add hashtags, leading text and more.
14. Widget Context – With the Widget Context WordPress plugin, you’ll be able to
pick and choose which pages you want sidebar widgets to appear on. You can
literally create different sidebars for different pages and sections of your site with
this.
15. WordPress Editorial Calendar – This plugin provides a crisp, clean editorial
calendar of your posts both past and present. You can drag and drop articles
from one date to another, edit them and much more. This is an amazing
organizational tool.
16. ReplyMe – This plugin sends an email to anyone who leaves a comment only
when someone comments as a direct response to them. This is a terrific way to
help continue the conversations that you’re working to build on your site.
17. WordPress SEO by Yoast is the most complete SEO plugin that exists today for
WordPress.org users. It incorporates everything from a snippet preview that
helps you optimize your page titles, meta descriptions and keywords to XML
sitemaps, and loads of optimization options in between.
18. Google Analytics for WordPress is the most complete Google Analytics plugin for

WordPress. Of course, you could just copy the tracking code into your theme andbe done with it, but then you’d miss a whole lot of features that this plugin has to
offer you. All the extra data this plugin can add to your tracking is what makes
Google Analytics for WordPress into the most powerful tracking tool you’ve ever
seen.
19. NextGEN Gallery: A NextGENeration Photo gallery. Want to build a gallery of
photo with ease and style? In our opinion this is the best.
20. Facebook Comments for WordPress – This WP Facebook plugin will integrate
Facebook commenting into your blog allowing your readers to comment using
their Facebook profile. The plugin can be customized to change the look of the
comments and set the maximum number of comments that should be displayed
to visitors. Commenters are additionally given the opportunity to post their
comment to their own FB profile.
21. Simple Facebook Connect – A WordPress Facebook plugin that adds Facebook
Connect login abilities to your WP blog permitting readers to comment using their
Facebook profile. The plugin also allows you to manually publish your blog posts
to your FB profile, an FB application, or a Facebook fan page. Other add-ons for
this plugin can extend its functionality to import other great features geared
toward integrating with Facebook and promoting your website’s content there.
22. Facebook Fan Box – If you have a Facebook fan page for your blog, you can
display any recent updates and new fans using this fan box plugin. Customized
settings for this WordPress plugin permits the admin to change the appearance,
dimensions, stream stories, and limit the number of fans that are shown.
23. The WordPress Mobile Pack is a complete toolkit to help mobilize your
WordPress site. It has a mobile switcher, themes, widgets, and mobile admin
pane
24. SexyBookmarks Adds an attractive social bookmarking menu to your posts,
pages, index, or any combination of the three.

Related Blogs

• An Overview of Page Rank | Simple Seo | Search Engine optimization …
• Free SEO Analysis to Professional Website Optimization | Simple …
• Subscriber Plugin Problems « Tikun Olam-תקון עולם: Make the World …
• SEO Knowledge You Can Use | Internet Marketing & SEO
• Using Web site best practice to increase mobile site conversion …
• Landing Page Optimization – MarketingExperiments.com
• Ecstatic Days » Blog Archive » Style is Story is Style
• Saudi Complaint Site | Crossroads Arabia
• Simple Blog Free WordPress Theme
• The New MS Answer Site Doesn't have all of the Answers | Windows 7 …
• Email Campaigns and Customer Preferences – Website Magazine …
• WordPress Themes – New WordPress Themes March 2011 | Webdesigner Depot
• 12 tutorials to build your own WordPress theme option page
• Email Marketing & Social Media Interview: Kristin Hersant of …
• Party Time (Pigeons Welcome): style file: daily fashion, party …
• CCCT Court Web Site Guidelines – Recommendations 3 and 4: Content …
• Five Search Engine Optimization Tips You’ll Love | Search Engine …
• WordPress For BlackBerry 1.4.6 Beta Now Available For Download
• Recommended Word Press Backup Plugin | Qlick Tech Blog
• Nottingham Fun

How to use PING.FM

Ping.FM

Use this to sign up of keep all your social networking sites in one place.
Make sure you set up accounts with the correct branding for your business.

Top To Join and Save in Ping.FM

1. Twitter
2. Facebook & or Facebook Pages
3. Tumblr
4. Blogger
5. Livejournal
6. Hi5
7. Xanga
8. Vox
9. Mutiply
10. Linkedin
11. Posterous (also web2.0)
12. Flicker (a photo sharing spot)
13. Tagged
14. Ning
15. MySpace
16. Goggle Buzz
17. Yahoo Profiles

Create different Groups 4 or so -

Go to Dashboard and look for the Create Groups link in blue.

Post to Groups – To do this:

1. Navigate back to your dashboard, where you will find the box to distribute content to your groups.

2. Select the group (in green).

3. Paste Content (in blue). Use standard anchor text within the content. Contextual links.4. Enter a title (in red).Once published (by pressing ping it!
in orange) it will be distributed to the sites in the group, and we have instant links.