Hyper Targeting

Understanding who your target market is and also in where they are is a fundamental part of the marketing challenge that before the invention of the social web was pricey and slow-moving to collect and curate. To this day, marketers attempting to get in touch with individuals of tightly-defined service places throughout numerous neighborhoods have relied…

common wordpress mistakes

Common WordPress Mistakes

  Experience is an excellent educator and everybody usually learns from their errors. However, it is far more efficient to learn from the errors of others. If you’ve been using WordPress for some time, you’ve most likely made some mistakes. Maybe you haven’t made many mistakes however you may look back at when you first…

App Store Sales Double in the Coming Years, In-App Ads to Triple

Mobile phones and i-pads are reaching a growing number of individuals each year. Mobile device usage continues to quickly expand in both developed countries and emerging markets, which is causing huge growth in mobile app store and in-app advertising revenue. Publishers and developers need to thoroughly evaluate prospective business models, target markets and growth strategies…

Put Your Website to Work

Your website is just as important as your social media and mobile marketing. THINKSTOCKPHOTOS.COM Q:I’m thinking about updating my website soon. Anything I should know for that process? A:With social media and mobile being so prominent in the marketing landscape these days, many people have stopped tending to their websites. But your website can continue…