Mobile apps are not just for huge companies like Home Depot or Coke. A lot more smaller businesses are investing their money in having an app made for their business. They understand that having just a mobile friendly web site is not as effective as if you had all the bases covered when it comes to mobility with having a app. It’s better to do it now then wait for later, just think about the business your missing out on. Here’s why:
The average American spends a minimum of 2 hours on their phone a day. Even though most likely only a handful of applications comprise the majority of this total usage, it doesn’t change the fact that each user must unlock, scroll, and browse their device for the apps they’re searching for. Being in the way could be an advantage to your company, as our mind subconsciously does record every image and text or well-designed app icon it comes across, even if it happens unnoticed.
Direct Marketing Channel
An app can serve numerous functionalities they can deliver basic info, rates, booking forms, search features, user profiles, messengers, news feeds, and a lot more. Among the biggest advantages of having a mobile app is that the data you ‘d like to provide to your patrons, incorporating special sales and promotions, is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your services and products whenever it makes sense.
Speaking about on-hand information and facts, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your clients to collect their rewards via your mobile app. The outcome? More downloads and more return customers.
Brand and Recognition
Having an app for your business can contribute to your brand awareness. You can design your app any way you like, so make it stand out. People love having an app that does the things they want it to do with awesome features. The more often you get a customer to interact with your app, the better the chance they will buy your product/services.
Stand Out from the Rest
Nowadays mobile apps at the local business level are still unusual, and this is where you can have a big jump before your competitors. Be the first in your area to provide a mobile app to your consumers.