Google is set for its next algorithm change on April 21, 2015. This one will target the mobile ready features of your website.
Few things get a webmaster’s attention quite like waking up to a Twitter feed filled with news about a major algorithm update. In the world of SEO, hummingbirds, pandas, and penguins are akin to the Horsemen of the Apocalypse. Most algorithm updates come with vague or no warning, but Google recently announced, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” – Search Engine Land
What Website Owners Should Expect
There are more than 1.5 billion mobile Internet users worldwide and roughly 80 percent of Internet users own a smartphone. If these numbers have not already encouraged you to take advantage of the growing trend of mobile search, then Google’s recent announcement should give you the final push you need.When describing the effect these changes will have on mobile SERPs, the Google developers specifically said that there would be a “significant impact on search results.” Google has encouraged website owners to take into account mobile users for a while now, hinting that they would be prioritized, but until recently it has been possible for websites to perform well without worrying too much about mobile optimization.
Google is about to update their algorithm again, and this time it could have a big impact on your business. I mean, really really big.
For context, when Google initially rolled out the Penguin algorithm update, it affected approximately 4% of global searches on desktop and mobile. When they rolled out Panda, it affected nearly 12% of English searches. This time around, Google’s Webmaster Trends Analyst Zineb Ait Bahajji says that this algorithm update will be bigger than Penguin or Panda.
What’s the new algorithm update about? It will use mobile-friendliness as a ranking signal — if your website isn’t mobile-friendly, you could get dinged in the SERPs when someone is searching Google using a mobile device.
So if you want to make sure that you’re prepared for this change, keep on reading. We’ll dive into more details on what the update will entail and give you some tools to help diagnose your site’s mobile-readiness.