…A Question Many Businesses, Large and Small, Are Asking This Year
As we move deeper into the digital age of marketing the term SEO, or search engine optimization, is becoming more and more a buzzword with every type of business from a local plumber to a large corporation. When most business owners start to investigate the logistics of SEO, they often get confused and turn away from the idea of paying for something they don’t really understand.
Should I Ignore SEO for My Business?
This could be a fatal mistake for many business owners as SEO could be the difference between your website being just a business card floating on its own, praying to be found, and your website being an active online customer magnet.
Search engines have become today’s Yellow Pages. If your company would have paid for a Yellow Pages ad 15 to 20 years ago, you now want your business to appear at the top of search engine results pages. Even B2B buyers conduct research online before contacting a company’s sales team. SEO takes into account your company’s online reputation and overall presence.
For example, if Company A has a great reputation and publishes articles written by its management team on its website, it may have a good ranking for searches. Company B has a great website with all the pieces Company A has, and they also encourage their executive team to write for other websites and be quoted in other places around the web. They also have a fantastic social media plan. Company B will show higher in search.Google’s latest algorithm, Hummingbird, emphasizes the intention of the searcher. It’s great if you understand your buyers’ intention, but it’s far more important to understand what Google thinks the intentions of your prospects and buyers are. Knowing how to optimize your website, offers and messaging around what Google believes the intention to be will not only save you thousands of dollars in your advertising budget, but it can also substantially increase your lead acquisition efforts and sales.
The importance of SEO for your business is increasing each year. In the modern world, most business starts online. When someone hears of a new company or product, the first place they start is Google. If that business/product is not found, it can either cause frustration or complete disregard.
Finding the Right SEO Agency
The question isn’t whether SEO is right for your business, but rather, is the SEO agency you are working with right for your business. Make sure the SEO specialist you are working with understands the goals of your business and also is able to work within your budget. While it may be difficult to learn everything from the SEO agency, make sure you are given reports each month to keep track of things.
If you are a local business, make sure the SEO agency understands your local business environment and is not working with your competition.
You may be overwhelmed at first with all the initial effort it takes to get all your online elements set up for SEO, but in a few months things will be rolling along. This is when you really start to see results. You may even find your website creeping up onto page one for your desired search terms.
KKP Golden Connection is a verified SEO company with many years of experience.