WOW lots of people and lots of information for sure. The first segment was giving by Ryan Deiss. If you do not know him he is one of the owners of Digital Marketer and creators of this event. He presented his predictions for 2014.
1. Online Social and Mobile Advertising – Going Native!
Banner Ads are dead and Product Placement is super important
Native Ads(more on this later) 3 Types
- In-feed Social Ads
- Recommend Content
- Paid Inclusion
2. Longtail ECommerce
Consumerism is Recreation
Marketing is all about Phycology – its the feeling
Fun – Unique – Experiential – Custom – must have at least one
AMAZON HAS NOT TAKING OVER LIKE HE PREDICTED LAST YEAR – why
- Discovery – people like it easy to find
- Experience and Customization
Ezera says – Web shop should look like a gift shop inside of a museum or a theme park
People love the joy of a bargin !