Traffic is the lifeblood of a website.  The more people that see you site/brand the more potential your brand/business/message will receive. Blow are the potential sources for online traffic to your site.

Organic Traffic – Traffic that comes to a website via the search engines from a relevant unpaid search (see Wikipedia for more)

Referral Traffic  – Traffic that comes to a website from another website.  Like getting to a website by clicking a link in Yelp.

Paid Traffic – Traffic that comes to a website from paid ads or placements.  Like PPC or Pay Per Click

Direct Traffic  – Traffic that consist of people who enter your website directly into their browser.